How Cashless Payment Systems Can Strengthen Amusement Customer Loyalty and Boost Business
BFC Enterprises • December 19, 2024

In today’s evolving entertainment scene, family entertainment centers, arcades and other amusement venues are rapidly switching to cashless payment systems, and game cards are leading the way. These digital cards are more than just a fun way to pay; they make customers happy; help increase staff efficiency, build customer loyalty and can help you boost profits. 

How Cashless Game Systems Save Money?
As traditional coin and token systems become obsolete, game cards systems serve as a modern, cashless alternative that offers numerous advantages. Their ease of use provides a better overall customer experience, as funds can be loaded onto a card and spent with the ease of a swipe to play. 

This makes for a fast, exciting, and memorable experience, as customers will no longer be scrambling to find coins or leaving early because they have run out of cash. Business owners will also save time and money by removing coin machines that frequently get jammed and managing piles of tickets. And without tickets to collect and count, game card systems free up staff to focus on helping customers.

Even better, game card systems can track what customers spend and what activities they enjoy, allowing for smarter decisions when it comes to which amusement games to offer… and which ones might need to be retired. With data on what games players are using and for how long, and which ones are getting little play, you no longer need to waste space on games that don’t appeal. 

Loyalty is a Key Component Game Card Systems Bring to the Table
Building customer loyalty can significantly change your business for the better. With a cashless system, it’s easy to turn your player’s cards into loyalty cards by offering regu-lar customers discounts, points, or prizes for their dedication. This reward system can quickly produce longer stays and higher spending.

And custom cards with your logo or special designs help remind customers of your brand and get them back in your door. For clientele who may be “card collectors” you can change up your design for special events, seasons, or even years – encouraging them to “collect” your many game card designs.

Make More Money with Game Cards Systems! 
Making the switch to a game card system can help your bottom line too. The average American has between $187 and $244 in unused pre-loaded cards in their home. But, even if that money isn’t ever “spent” in the retailer, it’s still money the business has in its bank account. Which leads to one of the biggest appeals of moving from cash to plastic for gaming – the ability to make more money.

There are three big consumer behaviors that benefit amusement businesses that choose to move to game cards:
1.   Removing the “Pain” of Payment – When someone spends real cash, there is a mentality for the customer to feel actual loss. 
      Game cards, however, remove that “pain” from the gaming experience. Customers can use cash or a credit or debit card for the initial     
      loading of their gaming card. But the feelings at the game are now 100% FUN! The result? They are more likely to reload the card.

2.   Disdain for “Small Change” – Customers who aren’t regular gamers or only visit for special events will usually use the card while 
      they are on-site and walk away while there is still money on the card. While the customer may not come back – except for a special occasion - 
      that money has already been spent. 

3.   Overspending – Gift cards are notorious for not having exactly the amount needed to purchase what is wanted or needed. It’s the same 
      with a game card system. For example, a card may only have one point left on it and the game the customer wants to play requires three points, 
      but you only sell in five-point increments.... you see where this is going. This strategy helps to bring in additional money, while encouraging 
       players to return to use their card balance.

The benefits of having a cashless card system can add up quickly. Some businesses have reported their investment in game cards systems pay off in as short as three to seven months. Game rooms usually see a 20-30% increase in revenue after installing a card system, even without using the system's extra marketing features. 

The Way of The Future is Game Cards Systems
Adopting game card systems isn’t just about keeping up with the times. It’s about staying competitive in the marketplace. Tapping a card to play a game is faster and more convenient than using coins or tokens, and happy customers are bound to stay longer and spend more. By embracing a cashless game card system, amusement businesses can enhance customer satisfaction and drive considerable revenue growth - setting up your business for long-term success.

Find out how easy... and how profitable it can be to have a game card system installed in your business!

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